Marketing Technology Tools and the Evolving SMB Marketer
Wednesday, October 14th
This web seminar will educate SMBs on the best practices in using technology for marketing. Our expert speaker, Travis Wright, is one of the most influential marketing technologists in the industry and will help our audience navigate tech tools available to enhance customer experience, drive ROI, and build customer loyalty.
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. We will help them understand how to look at MarTech, learn the foundations of the SMB "Marketing Technology Stack", what to focus on and how to choose what they need. In this webinar, you will learn:
- The foundation of the MarTech Stack (and the players in the space)
- Top social content creation, curation and other marketing tools.
- How to amplify content effectively via social media.
- How social business can impact all areas of your business.
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine.
Wright travels and speaks globally to company executives on digital media and social business strategies for marketing, sales, and talent acquisition. As a MarTech consultant, he helps them build their own ideal marketing technology stack that deliver ROI. Travis has given over 50+ keynote presentations since 2012.
Stephen (Steve) Harman is currently a Category Manager within HPI's America's Marketing group responsible for Retail Point of Sales platforms. As part of HP's Printing and Person Systems Group, he is responsible for ensuring HP's Retail Systems are successfully deployed and marketed both in the U.S. and throughout the Americas. Steve has over 15 years of experience in both HP sales and marketing segments focusing on end user solutions and product management.
Prior to HPI, Steve held a number of positions within the mortgage industry for Commercial Real Estate.